Reports

• Telegraph, High School Partner to Open Editorial Board Interviews
• Studio805 Fills a Television News Hole
• Dayton Daily News Acts Like a Startup with Pets Sites
• Twittering the News
• The Bakersfield Californian’s Inside Guide
• The Florida Times-Union’s MyClaySun

• Operational Excellence in Online Audience Development: Tyler Morning Telegraph and tylerpaper.com
• McHenryCountySports.com
• IndyMoms Draws Busy Parents with Discussion, Niche Content
• Online Community at the Racine Journal Times
• 'DataUniverse’ at the Asbury Park Press
• "Spotted" at Morris Communications
• Blogs at Spokesman-Review

• Bakersfield’s Financial Rigor Produces Ideas, Advertising Success (Oct 08)
• El Tiempo's Bold Branding Strategies Dominate Colombian Market - Video - Photo Gallery (Apr 08)
• Denmark's Nordjyske Medier Integrates Ad Sales, Editorial Production (Mar 08)
• Schibsted - A Model for Global Innovation (Dec 2007)
• Vorarlberger Nachrichten - German 'Regional Media Company’ Reports on All Its Readers (Nov 2007)
• Ill Winds: Newspapers in Roanoke, Va., and Lancaster, Pa., Use Tech to Cover Tragedy (Oct 07)<
• Innovation in Action: The Shelby Star (Aug 2007)
• Innovation in Action: Part 2 (Mar 2007)
• Innovation in Action (Jan 2006)
• ASNE Innovative Ideas
• Growing Audience Seminar June, 2006 - click to view powerpoint presentions
• Executive Summary: A New Approach to Product Development
• Report: A New Approach to Product Development
• Horizon Watching: Innovation and New Product Development
• Fusion: Innovation—Three Strategies

For more information, contact Diane Hockenberry, NAA director, audience development